Job Description:

Job information Marketing Manager - Digital Communications & Demand Generation (Remote) from the Company Etex, this latest Marketing Manager - Digital Communications & Demand Generation (Remote) job vacancy is located in the city Remote located in the country United States . This latest job opening is open to job seekers who have the latest education / graduate Bachelor Degree . Job Vacancies in this Public Relations field have been opened and published up to the specified time.

Job Responsibility:

***CANDIDATES MUST BE IN THE EASTERN OR CENTRAL TIME ZONE WITH PREFERENCE GIVEN TO EAST TENNESSEE/KNOXVILLE AREA***

Why Join Us?

• Competitive pay with annual review and bonus.
• FULLY paid top tier medical, dental, & vision benefits for you and your family.
• Outstanding paid time off policy.
• Student Loan Assistance, up to $5,250 annually as eligible.
• Learning and Development Opportunities including Tuition Reimbursement.
• Highly engaged culture, stable workforce, within a strong, growing global company

Job Title: Marketing Manager - Digital Communications & Demand GenerationLocation: Remote (USA-based) with preference to be located in Knoxville, TN and requirement to be in Eastern or Central time zone.

About Promat USA

Promat USA is part of Etex Group, a global leader in sustainable building materials and solutions. Promat specializes in passive fire protection and high-performance insulation technologies for buildings, infrastructure, and industrial applications. In North America, we are accelerating our growth through innovation, partnerships, and people who are passionate about making the world a safer, more sustainable place.

At Etex, we Connect & Care by working as one team and supporting each other with trust and respect. We have a Passion for Excellence, always striving to deliver the best for our customers. And we Pioneer to Lead, embracing innovation and exploring bold new ideas that shape the future of construction.

Position Overview

The Marketing Manager will lead Promat USA's digital marketing, communications, lead qualification, and campaign management efforts. This is a strategic and hands-on role responsible for delivering integrated marketing programs, managing marketing automation systems, and collaborating across departments to drive awareness, engagement, and demand.

This individual will also support product launches, national and regional trade shows, and content creation, ensuring all efforts are aligned with Etex values and strategic goals.

Key Responsibilities

Digital Marketing & Communications

• Develop and execute digital marketing strategies across SEO, SEM, social media, web, and email to drive brand visibility and lead generation.
• Create and manage content such as blog posts, landing pages, email campaigns, case studies, and videos aligned with key personas.
• Ensure content across digital channels reflects Etex brand standards and voice.

Lead Management & Marketing Automation

• Implement and optimize lead qualification, scoring, and nurturing strategies using CRM and marketing automation tools (e.g., HubSpot, Salesforce).
• Track and report performance through analytics dashboards; drive continuous improvement based on data insights.
• Maintain GDPR compliance and manage opt-in lists.

Campaign & Project Leadership

• Plan and execute multi-channel campaigns aligned with product launches, strategic goals, and market trends.
• Lead large marketing initiatives, managing input from multiple internal teams and external vendors.

Events & Trade Shows

• Manage national and key regional events including logistics, content planning, booth design, and post-event lead follow-up.
• Support Sales with localized events and materials.

Marketing Tools & Content Management

• Maintain and update Showpad content and other digital sales enablement tools.
• Oversee external vendor websites or portals that host Promat materials.
• Manage marketing swag and promotional items.

Administrative & Support Tasks

• Handle purchasing and other office administrative duties related to marketing activities.

Qualifications

Required:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of B2B marketing experience, preferably in construction, building materials, or industrial manufacturing sectors.
• Proven experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
• Strong digital marketing skills including SEO, content creation, campaign execution, and analytics.
• Excellent written and verbal communication abilities.
• Must be a US person.

Preferred:

• Experience in the architectural, engineering, or construction (AEC) industry.
• Knowledge of Showpad or similar sales enablement tools.
• Exposure to account-based marketing and demand generation programs.

What We Offer

• Competitive salary and bonus opportunities
• Comprehensive benefits package
• Flexible, remote-first work environment
• A values-driven, collaborative culture
• The opportunity to shape Promat's digital and demand generation strategy in North America

To Apply:Please submit your resume and a short cover letter sharing how your experience aligns with this role and how you reflect the Etex values in your work.

Disclaimer:ETEX is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Employment is contingent upon the successful completion of a background check and drug screening.

Job Type: Full-time

Pay: $97,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Application Question(s):

• Do you have a bachelor's degree in Marketing, Communications, Business, or related field?
• Do you have proven experience with CRM and marketing automation platforms such as HubSpot, Marketo, and Salesforce?
• Do you have strong digital marketing skills including SEO, content creation, campaign execution, and analytics?
• Do you reside in the East Tennessee area?
• Do you reside in the Eastern or Central time zone?
• Are you a US citizen or permanent resident? (US person)
• Do you have experience in construction, building materials, or industrial manufacturing sectors?

Experience:

• B2B marketing : 5 years (Preferred)

Work Location: Remote

Keywords : jobs
Closed Date : 2025-07-11